The internet makes marketing easy. A bit too easy actually.
When you can reach millions with a single post, it is tempting to go that route.
The problem is that everyone else in the world has the same ability. So, when everyone has access to this playing field it pretty much nullifies your advantage. Also with a simple change in the algorithm your expensive SEO optimized web page can be relegated to the deep pages of the search engines.
The secret to differentiating yourself in this environment is in building relationships.
It is a common truism that people do business with people that they know and trust. You can either spend thousands of dollars convincing people that they know you and can trust you. Or you can show them with very little budget at all.
You don't need an MBA to know that the key to a successful business is repeat business and referrals.
The old way of generating repeat business was to spend money on marketing messages that would convince people to spend money with you.
The new way is to build and grow relationships with your prospects and customers so that you stay top of mind when they have a ned or meet someone who could use your product or service.
While this is not as easy as it sounds it's also not rocket surgery. You can do it by following a few easy steps.
Let me send you my free guide that will unlock some of my secrets to building great customer relationships.